Save $40 off the retail price of our 89 page Taffer Dynamics Promotion Toolkit.
 

I hate promotions! (John Taffer, Taffer Dynamics, 1989)

Surprised? Think about it....if most restaurants had a choice they'd never run another promotion ever again. Wouldn't it be great if your restaurant was so busy during every revenue period and every day that you never needed to implement any promotions?

Promotions are like medical procedures. Here is why:
* We should only proceed with them when we have to
* They can cause damage to your restaurant if improperly executed
* They are great risks. These include increased costs, lost guests, lower sales, negative market perceptions when used improperly
* When properly designed and executed to achieve specific, target objectives, they work and can save your (business) life!

We are comparing the use of promotions with the use of medical procedures because both share the same purpose...to solve a problem. We use Promotions to heal a "revenue sickness". Therefore, when we select or design a specific promotional tactic it must have a specific objective to target a specific result on a specific day at a specific time

The Taffer Promotions Dynamics will reveal the following:
* Determining where your best revenue opportunities are (day, daypart, meal period, etc.)
* Identifying the successful promotional activity in your market and competitors
* Selecting the right day and daypart where your promotion will provide the greatest impact on your cash flow
* Isolating your best promotional format
* Building your promotion’s appeal, environment, entertainment, and revenue “planks”
* Selecting your best final opportunity to maximize your sales growth
* Tracking your results to maximize your cash profits

Click here to view an excerpt from the Promotional Objective pages...
Click here  to view an excerpt from the Promotion Formats pages...
Click here  to view excerpt from the Identifying Your Promotions Potential pages...

Who & What is Taffer Dynamics?
Taffer Dynamics, Inc. (TDI) is an award winning, industry leading marketing, consulting and professional services firm. TDI identifies powerful opportunities that expose hidden assets, revenue opportunities and tactics to maximize the profitability of any individual operation or chain. TDI provides world renowned, results-oriented educational programs coupled with innovation, research, consultation and coaching. This will enable your business to leverage its resources into explosive sales and customer growth.

TDI's approach to invigorating your business is based upon their distinguished "Four Walls Approach". They ignite your business by establishing powerful guest reactions that result in increases of customer loyalty. This is the residual of delivering meaningful, customer perceived value through a Total Customer Experience. The Taffer Dynamics approach identifies opportunities to leverage merchandizing zones, and numerous other internal components, within the four walls of your business. 

TDI's offers a full range of professional services including Research, Training, Marketing and Revenue Enhancement Consulting. For more details visit them on the web