Wall To Wall Marketing:
10 GEMS To Build a Remarkable Retail Brand Experience
Based on Rick Hendrie's workshop of the same name, this DVD/CD offers
valuable insight on how to build a "remarkable" brand experience. It was created
to provide any independent restaurant operator pragmatic, actionable steps to
increase sales and profits within their own 4 Walls.
Learn...
- How to understand and take advantage of the current social & cultural
trends.
- How to create a powerful brand. Learn what a brand is, what makes one
great and another average and the ways to discover your own "unique brand
personality".
- 10 "Guest Experience Marketing Strategies" to build an indelible guest
experience that will endure in the guest's memory and bring them back.
- The way to create a compelling 'story' around your experience that
communicates to staff and guest alike who you are and why they should care.
- 10 effective methods of marketing to your current guests that makes them
'Raving fans', increasing their frequency and bringing in new customers, to
boot.
Who is Rick Hendrie?
Rick Hendrie is President & Chief Experience Officer of
Remarkable Branding, Hospitality Solutions From Bread to Bed,
of Cambridge, MA. He has played many "roles" in
his 27-year career, providing marketing guidance to chains as diverse as Fuddrucker's, Hearth n' Kettle, Sylvan Street Grill, Champps' Restaurant &
Bar, Arby's, La Salsa, Marie Callender's Pie Shops, Beefsteak Charlie's, The
Cattleman and Charlie Brown's Steak Houses. His planning prowess and practical
strategies increased their sales and strengthened their guest's loyalty.
Marketing helps a client create, brand and market more memorable and
profitable retail brand experiences. Hendrie created Method Marketing, a
comprehensive approach, which combines the mechanics and art of marketing
communication, the theatrics of food preparation, the creation of a dynamic
dining experience and the realities of running a profitable restaurant. He
studied with theater greats, Stella Adler & Harold Clurman and worked with
advertising legends like George Lois and Joseph O'Donnell. He learned how to
craft 'out of this world' dining experiences from Michela Larson, Christopher
Myers, Jim Dodge, as well as, James Beard Award winners Jody Adams, and Chris
Schlesinger. He has provided expert guidance to dozens of restaurants from the
single operator to nationwide, multi-unit chains that span quick service to fine
dining.
Rick is a distinguished speaker in forums as diverse as the
annual National Restaurant Association show, The Massachusetts Lodging
Association annual conference, Best Western International Owners and Operators
regional meetings, the National Association of Catering Executives annual
conclave, and the Caribbean Hotel Association annual meeting. He presents many
workshops and training sessions to his constituents and has a distinguished
roster of clients and companies with whom he has worked over the last 30 years.
